You Are Not Special But Your Purchases Are


Ever wonder how mysterious coupons end up in your mailbox, eerily targeted to just the items that you need or typically buy? There’s a reason for that, and it’s called consumer profiling. You’d be surprised to learn what retailers know about you, based on typical customer profiles created through the use of barcodes.

Did you know, for instance, that retailers use purchasing history of certain consumers to send expectant mothers coupons for formula and other baby essentials? Or that you’re likely to receive more pizza delivery coupons during rainy seasons, because delivery orders tend to jump when it’s raining?

These tracking methods don’t just benefit the retailer; they benefit consumers, too. When consumers are mailed a stack of coupons targeted to their specific shopping history, 70 percent use at least one coupon they received. Overall, such methods produced $4.6 billion in consumer coupon savings in 2011 and an additional $1.2 billion in annual retail sales. This infographic, You Are Not Special But Your Purchases Are, gives a great detailed overview of these methods as well as insight into how they uniquely shape your shopping experience everytime you go shopping these days.

This infographic was made by Camcode, the worldwide leader in the design and manufacture of durable pre-printed bar code labels for asset tracking applications.

 


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